Resources

The Amazon Seller Glossary

Plain-English definitions of the terms that actually move the needle on Amazon — written by the active sellers behind CVR Studios.

ACoS (Advertising Cost of Sales)Amazon ad spend divided by the revenue those ads generated, shown as a percentage — a measure of how efficient a campaign or keyword is. TACoS (Total Advertising Cost of Sales)Amazon ad spend divided by total revenue — organic plus advertising — showing how dependent your sales are on ads and which way that's heading. A+ ContentThe enhanced, brand-controlled section of an Amazon product detail page, available via Brand Registry, that replaces the plain-text description with designed modules. Amazon RufusAmazon's generative AI shopping assistant that answers buyer questions in natural language and recommends products by reading listing text, images and reviews. Amazon Brand RegistryAmazon's programme for brand owners with a registered trademark, unlocking brand-protection tools and enhanced content like A+ Content and the Brand Store. The Buy BoxThe 'Add to Cart' box on a product page that determines which seller's offer a shopper buys when multiple sellers list the same product.