- A+ Content
- The enhanced, brand-controlled section of an Amazon product detail page, available via Brand Registry, that replaces the plain-text description with designed modules.
What A+ Content does
A+ Content replaces the plain-text product description with designed modules — banners, image-and-text blocks, comparison charts and spec grids. It's available to sellers enrolled in Amazon Brand Registry (which requires a registered trademark), and publishing it is free at the Basic tier.
Its job is objection-handling, laid out visually. The main image and title win the click; the gallery and bullets carry the headline facts; A+ handles everything a hesitant buyer still needs — how the product works, how it compares, and why your brand is the safe choice.
Does A+ Content help ranking?
Not directly — A+ text isn't indexed the way titles and backend keywords are. What it does is lift conversion, and higher conversion feeds the sales velocity Amazon's algorithm rewards. The full detail is in our A+ Content guide.
Related
Frequently asked questions
What's the difference between Basic and Premium A+ Content?
Basic A+ is free to Brand Registry sellers and gives up to five static modules. Premium A+ unlocks larger modules with video, interactive hotspots and richer comparison charts, and is granted to eligible brands with a live Brand Story and a history of approved A+. If you qualify for Premium, use it.
Is A+ Content worth it if my images are already strong?
Yes. The gallery wins the click and carries headline benefits; A+ handles the deeper objections, brand case and side-by-side comparison the gallery has no room for. It's also content Amazon's AI assistants read via OCR when answering buyer questions.
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