- Amazon Brand Registry
- Amazon's programme for brand owners with a registered trademark, unlocking brand-protection tools and enhanced content like A+ Content and the Brand Store.
What Brand Registry unlocks
Enrolling a brand in Amazon Brand Registry requires an active registered trademark. Once enrolled, it unlocks the tools that make a real brand possible on Amazon:
- A+ Content — designed detail-page modules that lift conversion.
- Brand Store — a multi-page storefront for your catalogue.
- Sponsored Brands — headline ads with your logo.
- Brand protection — tools to report and remove infringing listings and counterfeits.
Why it matters
Without Brand Registry you're capped at plain-text listings and basic ads. With it, you can build the A+ Content, storefront and defensive advertising that separate a brand from a commodity seller. For most private-label brands it's the first thing to sort out after the trademark.
Related
Frequently asked questions
Do I need a trademark for Amazon Brand Registry?
Yes. Brand Registry requires an active or pending registered trademark in the country where you want to enrol. This is the main barrier to entry, and it's why securing your trademark early is a standard first step when launching a private-label brand on Amazon.
What does Brand Registry cost?
Enrolling in Brand Registry itself is free — the cost is obtaining the trademark, which varies by country and whether you use an attorney. The tools it unlocks, like A+ Content and the Brand Store, are also free to use once you're enrolled.
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